Trade fair organiser

You want to develop and improve your international offer.

The international dimension of your offer is a key factor in attracting visitors.

The halls or pavilions dedicated to international markets are among the most popular at trade fairs.

Visitor surveys consistently reveal that this is one of the most attractive features of your events.

Which means that expanding and improving your international offer is a key strategic priority.

We can work with you to define the market or markets which can add that “exotic” touch visitors love to see, while at the same time presenting original products and services.

1. We focus our search on 3 areas:

• Creative businesses/arts and crafts
• International food and cuisine
• Tourism

Having stimulated interest among local companies we encourage local official bodies to participate in the Fair – making the event much more than just a product showcase.

2. We work within the existing structure of your event:

• Themed pavilions
• Guest countries
• Crafts of the world

3. We adapt our initiatives to meet your objectives:

• Increasing the number of international exhibitors.
• Improving the quality of products exhibited.
• Diversifying your offer – introducing different craft/food products.
• Developing the “country focus” concept with a more comprehensive presentation of the selected country.

The key here is adding our specific expertise to your strategy targeting international exhibitors, and adding the resources of our international network. We work locally with targeted companies to convince them of the commercial value of taking part and to provide the vital logistical support.